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Cult Capital buys into clean beauty brand.
December 17, 2019
By: Happi Staff
Private equity firm Cult Capital, formerly JMK Consumer, has made a significant minority investment in clean color cosmetics brand Lawless, which was founded by Annie Lawless. Two months after launch, Lawless was approached by Sephora, who was looking to make a push into clean color cosmetics. The company's products are now sold through all Sephora doors, Sephora.com as well as the Lawless website. “We love that Annie set out to create a brand that was clean (AF), but also sexy ...
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